Article: Customer Service; Make it Personal

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GOOD CUSTOMER SERVICE requires an investment in relationships. Successful relationships require effective communication. Effective communication is the cornerstone to successful customer service. Too often, technology inspires us to focus on the efficiency of communication rather than on its effectiveness. How often have you received a customer service e-mail that failed to make you feel valued as a customer? In this article, I discuss the importance of making your customers feel valued. It's as simple as taking the time to restructure your auto-reponse messages so that they have a more personal feel. Obviously, quality customer service strategies require more than a good auto-response message. But this one simple shift toward keeping people in mind when using efficient technological solutions will do wonders for your brand.

Read: Customer Service: Make it Personal

Tags: customer service technical support autoresponder e-mail technology communication