Case Study: Growing Your Opt-In Email List

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IN RELATION TO my January blog post on e-mail list development, and the associated article, How to Build Effective Email Subscription Lists; Marketing Sherpa provides an interesting and practical Case Study about how Bell Canada grew it's in-house email list from 40,000 to more than 2 Million names!

Tags: e-mail lists subscription lists case studies Marketing Sherpa e-mail marketing The Messaging Times Opt-in permission marketing